What makes a great – Salesperson?

Listen Listen Listen

The role of a salesperson is to sell whatever product or service they are offering.  So what differentiates an O.K. salesperson from an amazing salesperson?  I believe there is only one thing and that is the ability to LISTEN. Listening to what your customer needs will deliver the sale. I am fed up of sales people telling me how great their product or service is, when what they have to offer is not what I need.

They fail to just stop talking for one minute and just shut up and listen to what I need.  They are too anxious to tell me how great their offering is, all the features and benefits.  The words like I must have this or this will really change my!

So if you are in sales just listen to your customer don’t tell – try it sometime

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Mel Clifford

Experienced coach & consultant dedicated to personal growth. Offering coaching, public speaking, & insightful books on personal development & business management.


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